In five years will you look back and ask, "Why didn't I get started with digital marketing sooner?"
Ranking high in search engines—something True Marketing can help you with—is the internet equivalent of setting up shop on the busiest street in your city.
Spending money on advertising can have an immediate ROI, but you will be locked into a dependence on paid ads to drive traffic.
Because when the ads stop, the traffic stops.
Forget the fact that when most people see an ad, their reflex is to ignore it.
Ad campaigns can be an effective way of jumpstarting a marketing campaign to begin driving traffic to your website, but ads are only one small part of an evergreen marketing campaign (one that offers a long-term, repeating ROI).
You could hire a full-time sales employee, but you will spend an average of $4000–$8000 just to hire that employee.
And in one year they will cost you many times that amount in salary and training (at least 50K, though usually a lot more) just to get them up to speed.
And after all that investment from you, you may see zero long term results.
Why? Because your employee might just find a better offer elsewhere and disappear on you.
Is there a more effective, more reliable way to grow your business?
Your website is your full-time, 24/7 sales representative. Simply put, it works even while you sleep.
Are you leveraging this critical asset for your business?
They have intent, and they are trying to find you.
It's not hard to get short-term results using search-optimized paid ads (such as Google Adwords), to get traffic to begin flowing to your newly designed website.
But our SEO services have one fundamental aim: increasing organic traffic to your site.
Why organic traffic through SEO services?
When your site has the most relevant content for someone's search, they will click on it.
By creating value for your customers in this way, you will see a long-term ROI for your digital marketing campaign.
Because when the campaign ends, your site will still be highly ranked or even at the top of the search results!
The bottom line: your website will keep generating leads for years after the campaign ends.
True Marketing specializes in digital marketing campaigns for local businesses. These campaigns put to work three essential pillars of digital marketing: presence, content, and connection.
You need a unique marketing campaign that we can measure, benchmark, adapt to a constantly changing market. Here of some of the key services we offer so you can reach your goals without having to spend all of your time figuring out the details.
Trust-establishing online presence
Every digital marketing campaign should begin with a re-evaluation of your web presence.
Whether you are just starting out and hoping to establish a web presence, or in need of figuring out how the market has changed, web presence is step one in growing your business through digital marketing.
Relevant, researched, and consistent content to generate value for years to come
Creating value for customers is something you do every day, and you should signal that fact loud and clear.
You showcase your value by creating quality content online that ensures your customers will turn to you again and again.
Establishing or updating cornerstone content is key.
And solidifying that content with blog posts and multimedia resources such as YouTube videos or Pinterest pins can help establish you as an authority in your niche.
Effective ad campaigns for jump-starting growth, and market-relevant SEO for consistently connecting with new and repeat customers
We begin a marketing campaign with targeted and strategic advertising—especially to reconnect with visitors to your site.
But the long-term goal is always effective SEO that drives organic traffic to your site for years to come.